Lifehacker: Cool or Creepy?

I've been chumming through this website for some time. It is chock full of tips and tricks for making life a little easier and more productive. I appreciate that to no end.

Here's the creepy part: It is sponsored by SONY. It even has a logo in the page header. That creeps me out just a bit. The other thing that creeps me out are the ads that pop up for a split second and vanish. I don't know if this is a result of my Firefox browser or if they are experimenting with subliminal ads.

The other option is that SONY is a warm-hearted, family company and they are looking out for my best interest.

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